Welcome

The Big CHRO Event Logo An Event in Dallas for HR Leaders

Agenda 

  • 7:30 AM – Check-in & Networking Breakfast
    8:15 AM – Welcome Remarks (Cindy Lu)
    8:30 AM – CHRO Panel: The CHRO’s AI Journey
    9:30 AM – Break

    9:45 AM – Maginative AI Workshop – Part 1
    11:45 AM – Lunch

    12:15 PM – Lunch Keynote: Tim Young, Pearson’s SVP HR Ops and Delivery - Getting Practical About AI in HR
    1:00 PM – Maginative AI Workshop – Part 2

    3:00 PM – Insight Curators Report-Out
    3:30 PM – Happy Hour & Continue Networking Game

    4:45 PM – Raffle & Closing Comments
    5:00 PM – Event Concludes

    6:00 PM – After Party (Location TBD)

Cindy Lu, Founder of CHRO Mastermind Group, welcomes you to the 10th Annual 🎉

  

The Big CHRO Event 

 

Human & AI Resources:

The CHRO’s Playbook for an Era of Speed & Chaos

 

The CHRO Panel

Amy Webb

CHRO 

Tronox

 

Doug Dureau

CHRO, EVP HR & Administration

Hillwood

 

Felicia Taylor

Chief People Officer 

WebPT

 

Maruchy Cantu

EVP, Chief Administrative Officer 

DFW International Airport

 

Meet Your Workshop Facilitators:

Chris McKay

Chris McKay is the founder and CEO of Maginative, the AI literacy platform helping business leaders unlock AI-powered transformation with speed and clarity. A Davos speaker and LinkedIn Learning Instructor, Chris’s thought leadership on strategic AI adoption has been recognized internationally and sought after by leading academic institutions like Harvard and MIT, as well as Fortune 500 companies like KIA and Glassdoor. Known for his clear, hype-free approach, Chris brings a practical lens to what’s possible—and what’s next—for CHROs ready to lead in the era of Human & AI Resources.

 

Dr. Jess Conser

Dr. Jess Conser is the Chief Impact Officer at Maginative, where she helps leaders turn AI disruption into practical, people-first strategies. A Ph.D. in Organizational Performance and Change, she’s led global transformation efforts across learning, talent, and culture—most notably as Global SVP at Adecco LHH and earlier at American Express, where she drove HR M&A and enterprise learning for 15,000+ employees. Jess is known for her ability to blend strategic clarity with a human lens, drawing on deep expertise in executive coaching, neuroleadership, and organizational design to help CHROs lead with confidence in the era of Human & Artificial Intelligence.

Learn More About The Workshop

Lunch Keynote: Tim Young

SVP, HR Operations & Delivery, Pearson
AI in HR: The Good, The Bad, and The Ugly

What happens when AI in HR actually gets implemented?

Tim Young knows—because he’s doing it. As SVP at Pearson, he’s leading AI strategy across 18,000 employees and 160 million learners.

At The Big CHRO Event, Tim will break down three real case studies:

  • The Good: What’s working—and how it’s saving time and elevating experience
  • The Bad: A project that failed—and why
  • The Ugly: Hidden costs, missed signals, and hard-won lessons you don’t want to repeat

This is the behind-the-scenes download every CHRO needs before pitching their own AI plan.

This session could save you 12 months of spinning your wheels.

CHRO Table Mentors
Ready to act as your “client” to pressure test your ideas and offer practical feedback.

Head of HR Landing Systems

Collins Aerospace

Allen Tai

 

VPHR

FinThrive 

Amy Brashear

 

CPO

Caravel Autism Health

Amy Messersmith

 

CHRO

SRS Distribution

Carrie David

 

VPHR

Schneider Electric  

Cathy Susie

 

Chief Customer Officer & SVP, HR + Corp Affairs

Oncor Electric

Debbie Dennis

 

CHRO

Gen4 Dental Partners

Donna Howard

 

CHRO

Alkami Technology

Julie Hoagland

 

Chief Talent Officer 

Epsilon

Laurie Fry

 

CPO

Uber Freight

Leigh Robinson

 

CHRO

AutoNation 

Lisa Esparza

 

CHRO

Child Care Resource Center 

Lisseth Zouhbi

 

CPO

MINT dentistry

Marion C. Terrell, II

 

CPO

Topgolf

Maryam Morse

 

CPO

Penn Foster Group 

Terri Runyon Walker 

 

VPHR

Select Milk Producers

Tim Griffin

 

SVP Head of HR

Benchmark Mortgage 

Traci Bell

 

CHRO

Canyon Ranch

Zilphia Taylor

 

CHRO Insight Curators

CHRO

Associa

Chelle O'keefe

 

VPHR

Baylor Scott & White 

Erica Calime

CHRO

Suntex Marinas

Laura Gilham

 

CHRO 

DFW International Airport 

Maruchy Cantu

 

CPO

GracoRoberts

Melissa Goebel

 

CPO

Premier Trailer Leasing

Navolia Bryant

 

Chief Talent Officer 

Globe Life 

Rebecca Zorn

 

CHRO

Arcosa

Suzanne Myers

 

SVP of People 

TDIndustries

Tara Wolfla

 

Head of HR and People

Trackonomy Systems

Tina Beilicke

 

VP & Head of HR 

CG Oncology

Todd Grempel

 

CPO

Jack Henry 

Holly Novak

 

2025 Sponsors
Platinum Sponsor
Gold Sponsors
Silver Sponsors
Bronze Sponsors
What to Expect From the Workshop

This one-day, in-person workshop is not a sit-back-and-listen kind of day. It’s hands-on, collaborative, and focused on what you can do right now to lead your organization through AI transformation.

  • A framework for building your own AI and Talent Management roadmap
  • Hands-on demos with cutting-edge tools you can try out live
  • Access to AI experts and facilitators Chris McKay and Dr. Jess Conser, who work with companies like Kia, Harvard Medical School, and Microsoft
  • Peer collaboration with CHROs who think like you – business-first, transformation-driven, and allergic to status quo
  • Recordings of two exclusive Zoom strategy sessions featuring AI expert Chris McKay — early bird ticket
  • holders will receive both replays before the event 

You’ll walk away with:

  • A clear, peer-tested AI + Talent Roadmap Framework
  • A new mindset around what’s possible in HR through AI
  • Real examples from companies already implementing AI safely and how HR can support AI tools to meet business goals
  • A sense of confidence that you’re not just reacting – you’re guiding your organization forward
  • New relationships with CHROs who are navigating the same exact challenges

Plus:

  • Two pre-event recordings designed to help you see differently, think deeper, and act smarter
  • Maginative’s proprietary USAGE framework
  • Direct access to experts and peers for real-time feedback
  • A proven structure to move from theory to action—without guesswork