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Thank you for your interest in sponsoring The Big CHRO Event.
Sponsorships for the 2025 event have sold out. If you'd like to be considered for future opportunities, please get on the list.

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The Big CHRO Event Logo An Event in Dallas for HR Leaders

Thank you for your interest in sponsoring The Big CHRO Event.
Sponsorships for the 2025 event have sold out. If you'd like to be considered for future opportunities, please get on the list. 

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Human & AI Resources:
The CHRO’s Playbook for an Era of Speed & Chaos

Cindy Lu, Founder of CHRO Mastermind Group, invites you to join us for the 10th Annual 🎉

The Big CHRO Event!

 

September 12th, 2025

7:30am-5pm

Renaissance Hotel

Legacy West in Plano, Texas đź“Ť

 

Learn to Navigate AI with Confidence  - 

Without Leaving Your People Behind

 

The CHRO Panel Sharing Real-World Strategies & Candid Lessons From The Front Lines!

CHRO Tronox

Amy Web

 

CHRO Hillwood

Doug Dureau

 

CPO WebPT

Felicia Taylor

 

Mastermind Members: Please do not purchase your ticket directly from the site.
Use your special🔗 membership link to get the ticket included with your membership!
You Didn’t Sign Up to Be a Futurist…
But Now You Get To Be One!

AI isn’t coming — it’s already here.

Just like COVID in early 2020, most leaders shrugged it off... until suddenly, everything changed.

Right now, the same shift is happening again. And this time, you’re not just being asked to respond.

You want to lead!

The Problem?

You've been head-down transforming the HR function -

Developing your team, building credibility, finally getting treated like a strategic partner.

Most CEOs aren’t asking their CHROs about AI.
And that should make you more nervous  -  not less. 

Because it means no one's steering the ship on how AI will reshape your workforce, redefine employee expectations, and determine whether your company adapts  -  or gets disrupted.

As a CHRO, you can wait to be asked…
Or you can be the one to say:

You know you can’t ignore it!

But you also can’t afford to chase every AI trend or sit through 100 webinars that don’t connect to the real business challenges.

1. You need a shortcut.

2. A safe place to pressure test ideas.

3. A practical roadmap you can walk away with.

The Solution!
The Big CHRO Event!

This isn’t another conference where you scribble notes and walk away with a tote bag.

This is one day of accelerated learning, designed to give you:

  • A framework for building your own AI and Talent Management roadmap
    Hands-on demos with cutting-edge tools you can try out live
  • Access to AI experts and facilitators who work with companies like Kia, Harvard Medical School, and Microsoft
     
  • Peer collaboration with CHROs who think like you  -  business-first, transformation-driven, and allergic to status quo
     
  • *Recordings of two Exclusive Zoom Strategy Sessions featuring AI expert Chris McKay - early bird ticket holders will receive both replays before the event.

*Note: Only CHRO Mastermind Members will attend these Recorded Exclusive Zoom Strategy Sessions live. All others will receive full replays.

This event is designed specifically for:

Sitting CHROs or CPOs at companies with 500+ employees

Business-minded HR executives who don’t settle for status quo

Leaders who know HR transformation isn’t a finish line  -  it’s a muscle

Leaders who want to future-proof themselves and their teams

 

1. HR leaders looking to “dip a toe” in strategy

 

2. Those who don’t want to challenge legacy thinking

 

3. People hoping to just listen in the back row and coast

 

 

Why Now? Why This?

AI is no longer optional.
It’s a business necessity  -  and it’s becoming an HR responsibility.

 

Most CHROs today are only scratching the surface  -  using ChatGPT for writing, maybe dabbling in job description creation.

But the real transformation? It’s in how AI can drive efficiency, insight, personalization, and scale  -  across the entire employee lifecycle.

The opportunity is massive…
But so is the risk of being left behind.



 

1. A clear, peer-tested AI + Talent Roadmap Framework
 
2. A new mindset around what’s possible in HR through AI
 
3. Real examples from companies implementing AI safely and how HR can support AI tools to meet business goals
 
4. A sense of confidence that you’re not just reacting  -  you’re guiding your organization forward 
 
5. New relationships with CHROs who are navigating the same exact challenges 
Meet Your Workshop Facilitators:

Chris McKay

Chris McKay is the founder and CEO of Maginative, the AI literacy platform helping business leaders unlock AI-powered transformation with speed and clarity. His thought leadership and work in driving strategic AI adoption has been recognized internationally and sought after by leading academic institutions like Harvard and MIT, and at Fortune 500 companies like KIA and Glassdoor. Known for his clear, hype-free approach, Chris brings a practical lens to what’s possible—and what’s next—for CHROs ready to lead in the era of Human & AI Resources.

 

Dr. Jess Conser

Dr. Jess Conser is the Chief Impact Officer at Maginativ, where she helps leaders turn AI disruption into practical, people-first strategies. A Ph.D. in Organizational Performance and Change, she’s led global transformation efforts across learning, talent, and culture—most notably as Global SVP at Adecco LHH and earlier at American Express, where she drove HR M&A and enterprise learning for 15,000+ employees. Jess is known for her ability to blend strategic clarity with a human lens, drawing on deep expertise in executive coaching, neuroleadership, and organizational design to help CHROs lead with confidence in the era of Human & Artificial Intelligence.

Learn More About The Workshop
CHRO Table Mentors
Ready to act as your “client” to pressure test your ideas and offer practical feedback.
More mentors to be announced.

Head of HR Landing Systems

Collins Aerospace

Allen Tai

 

VPHR

FinThrive 

Amy Brashear

 

CPO

ImmunoTek Bio Centers

Ashley Wetterling

 

CHRO

SRS Distribution

Carrie David

 

Chief Customer Officer & SVP, HR + Corp Affairs

Oncor Electric

Debbie Dennis

 

CHRO

Gen4 Dental Partners

Donna Howard

 

CHRO

Alkami Technology

Julie Hoagland

 

CHRO

AutoNation 

Lisa Esparza

 

Chief Talent Officer 

Epsilon

Laurie Fry

 

CPO

Topgolf

Maryam Morse

 

VPHR

Select Milk Producers

Tim Griffin

 

SVP Head of HR

Benchmark Mortgage 

Traci Bell

 

CHRO Insight Curators
With support from our keynote speaker, they'll help capture unique insights from each group during the 4-hour AI and Talent Strategy Workshop and deliver a one-minute report-out on stage following the session.
More Insight Curators to be announced.

CHRO

Associa

Chelle O'keefe

 

VPHR

Baylor Scott & White 

Erica Calime

CHRO

Suntex Marinas

Laura Gilham

 

CPO

GracoRoberts

Melissa Goebel

 

CPO

Premier Trailer Leasing

Navolia Bryant

 

Chief Talent Officer 

Globe Life 

Rebecca Zorn

 

CHRO

Arcosa

Suzanne Myers

 

Head of HR and People

Trackonomy Systems

Tina Beilicke

 

Why Act Now?

 Sold out the past 9 years!

 

Only 150 Seats!

Mastermind Members have priority! 

Price goes up July 1!

 

 

Most conferences leave you with pages of ideas and no clear next step.

 

This one gives you a framework, a plan, a network, and the conviction to lead.

 

It’s not about consuming more information. It’s about creating transformation.

Don’t Just Take Our Word For It!
 
 

Amaris McComas

Chief People Officer 

TruBridge

 

"Why invest a whole day in yourself? To get perspective, energy, and ideas you can act on tomorrow."

Marion C. Terrell II

Chief People Officer 

MINT dentistry 

 

"You’ll leave equipped, inspired, and ready to change the world."

Melissa Goebel

Chief People Officer 

Graco Roberts

 

"Every year it’s fresh, new content, and I always walk away having learned something new."

Navolia Bryant

Chief People Officer 

Premier Trailer Leasing

 

"With 32 years of experience, I still walked away with 25 new nuggets... This is the place to be."

The Real Cost Isn’t the Ticket – It’s Doing Nothing!
If you skip this event, here’s what you risk:

Falling behind your peers  -  and your competitors

Missing the window to lead your company through this transformation

Losing credibility when your C-suite expects clarity and you can’t deliver

Wasting time piecing together AI strategies from 27 scattered webinars

Or Worse?
Taking a back seat and then seeing your organization go the way of the dinosaur .
The Answers!
Still debating if this is for you?
Here come the truth bombs!

Is this really my job? Isn’t AI for IT or Marketing?

If you're responsible for talent strategy and workforce planning  -  then yes, it’s your job.
You're also the one who can influence how the C-suite sees risk, innovation, and people development in this AI-powered era.

What if we don’t have the budget for new AI initiatives?

This isn’t about launching a massive tech rollout tomorrow. It’s about making smarter decisions with the resources you already have.

What if our company is risk-averse with AI?

 

That’s exactly why you need to be in the room.
If you're not part of shaping the conversation, someone else will be. This gives you the tools and language to influence safely and strategically.

Inaction is costing you more than you think!

You’ll leave with examples, a roadmap, and questions you can take back to your CEO or CFO to help them see where AI can save time, reduce cost, and create scale—without a risky investment upfront.

Sponsorship Opportunities
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Sponsor FAQs
What to Expect From the Workshop

This one-day, in-person workshop is not a sit-back-and-listen kind of day. It’s hands-on, collaborative, and focused on what you can do right now to lead your organization through AI transformation.

  • A framework for building your own AI and Talent Management roadmap
  • Hands-on demos with cutting-edge tools you can try out live
  • Access to AI experts and facilitators Chris McKay and Dr. Jess Conser, who work with companies like Kia, Harvard Medical School, and Microsoft
  • Peer collaboration with CHROs who think like you – business-first, transformation-driven, and allergic to status quo
  • Recordings of two exclusive Zoom strategy sessions featuring AI expert Chris McKay — early bird ticket
  • holders will receive both replays before the event 

You’ll walk away with:

  • A clear, peer-tested AI + Talent Roadmap Framework
  • A new mindset around what’s possible in HR through AI
  • Real examples from companies already implementing AI safely and how HR can support AI tools to meet business goals
  • A sense of confidence that you’re not just reacting – you’re guiding your organization forward
  • New relationships with CHROs who are navigating the same exact challenges

Plus:

  • Two pre-event recordings designed to help you see differently, think deeper, and act smarter
  • Maginative’s proprietary USAGE framework
  •  Direct access to experts and peers for real-time feedback
  • A proven structure to move from theory to action—without guesswork