Today I want to show you how I use ChatGPT Projects - sometimes I call them “folders” - to make content creation from transcripts ridiculously simple.

I’ve set up a custom set of instructions inside the Project for exactly what I need:

✅ A polished course description
✅ A LinkedIn post
✅ A LinkedIn newsletter
✅ An email to my community
✅ A 1-minute video script
✅ A LinkedIn poll

It took some upfront time to set this up, but now? I just pop in the transcript from a blog interview, a LinkedIn Live, or one of our CHRO Mastermind sessions - and the assets are ready in minutes.

👉 First, ChatGPT gives me the course description.
In this case, it guessed the podcast length (off by a bit - it said 44 minutes; it’s actually closer to 15). But for the most part, it’s on track.

👉 I give it the green light to continue, and then it creates all the promotional assets I need for the week.

Pro tip: Sometimes I record the video myself, but other times I pop the script into Synthesia and let my AI ...

You may have noticed a new trend in the C-suite: companies merging CHRO and CIO roles—or giving HR formal oversight of AI strategy.

Let’s look at a few examples:

• Moderna promoted Tracey Franklin to Chief People and Digital Technology Officer after deploying thousands of ChatGPT bots and partnering with OpenAI. Their goal? Redesign jobs around what AI can do vs. what humans do best. Source
• ServiceNow introduced Jacqui Canney as Chief People and AI Enablement Officer—a title that makes it clear AI adoption is not just a tech strategy but a people one.
   
• ISS A/S merged its Chief People and Chief Information roles into one, appointing Liz Benison to oversee both talent and tech. The company explicitly cited the need to integrate workforce and digital strategy to drive growth.
   
• Covisian named Fabio Sattolo Chief People and Technology Officer, reflecting their AI-first approach to augmenting—not replacing—people in customer service workflows.
   
• OceanaGold tapped Michelle Du Plessi...