A few days ago I was talking with Loni Markman, who will be facilitating a session at the upcoming CHRO Reset Retreat.

At one point she asked me to do something incredibly simple.

Close my eyes.
Put my feet on the floor.
Take a breath.

That’s it.

So I did.

And it took almost twenty minutes for my brain to calm down.

Twenty minutes.

All I was doing was sitting in a chair with my eyes closed.

My mind was firing like a caffeinated squirrel.

Which is funny, because I do not even drink caffeine.

What struck me was not just how wound up I felt.

It was how normal that feeling had become.

And it reminded me of something I learned years ago when I was training for marathons.

Professional athletes train hard.

But they also recover intentionally.

If they trained at maximum intensity every single day, they would break.

Yet most executives do exactly that.

Quick insight for busy CHROs

• Many executives operate in a constant stress response without realizing it
• Training the...

The shift most CHROs underestimate

There is a moment in a CHRO’s career when the rules change.

You are no longer leading individual contributors.
You are leading leaders.
And those leaders are leading other leaders.

You now sit above multiple layers.

At this level, effort does not fix misalignment. Executive communication does.

Based on years of working alongside sitting CHROs inside our Mastermind Groups, one pattern is clear:

The biggest bottleneck at this level is not strategy.
It is executive communication that does not scale across layers.

Why leading leaders of leaders requires a different operating system

When you lead individual contributors, alignment is direct.

You can:
• Correct misunderstandings immediately
• Inspect decisions personally
• Reinforce expectations one conversation at a time

When you lead leaders of leaders, clarity must travel without you.

You cannot personally coach every interpretation.
You cannot personally fix every drift.

Your communication bec...

Introduction: The Real Strategic Risk for CHROs

If you are a CHRO trying to decide where to invest limited HR budget, this is the real challenge.

Not access to information.
Not a shortage of vendors.
Not a lack of ideas.

The challenge is deciding where to focus.

The most expensive mistake I made as a CEO was not a bad hire.

It was misallocating attention and capital because I listened to experts who were not accountable for my full strategy.

The real risk is not a lack of information. It is spreading yourself too thin chasing it.

That mistake is easy to make.

And CHROs are especially vulnerable to it right now.

What Was the Most Expensive Mistake I Made as a CEO?

I hired experts instead of building a strategy filter.

Over the years, I hired business coaches across marketing, systems, scaling, branding, AI, and operations. Many were excellent.

But they all taught their lane.

None of them sat across from me and said:

Here is where you should play.
Here is where you should no...

If you are a CHRO trying to be more strategic in 2026, here is the uncomfortable truth:

You are sitting on competitive intelligence most companies are not using.

Capital is moving fast.
AI adoption is accelerating.
Entire industries are being rebuilt around automation, robotics, advanced manufacturing, and geopolitical pressure.

Yet many CHROs still show up to strategic planning meetings with HR updates instead of enterprise insight.

That is why HR struggles for influence.

Not because it lacks intelligence.
Because it is not framing what it sees in financial and strategic terms.

What Is the CHRO’s Real Role in Strategic Planning?

The modern CHRO is not just responsible for talent management. The CHRO is responsible for interpreting workforce signals as business strategy inputs.

In a volatile environment shaped by AI, capital reallocation, and global tension, SWOT analysis cannot be complete without HR at the center.

If HR is absent from SWOT discussions, the company is operating ...

The Real Problem

At some point, every CHRO hears this line from a CEO or CFO:
“Let’s just pay what it takes to get people on board.”

It sounds flexible, but it’s not strategic.
What they’re really saying is, “Let’s skip the structure because structure feels slow.”

But without a compensation philosophy, you’re not being agile. You’re being reactive.
And that reactivity creates invisible costs that eventually show up as pay inequity, trust erosion, and margin leakage.

The Truth

A compensation philosophy isn’t about red tape or HR policy. It’s a decision framework for how you compete for talent.
It gives every leader the clarity to make consistent, data-driven pay decisions.

Without it, managers negotiate on emotion instead of logic.
And when everyone does it differently, you end up with compression, inequity, and a budget that drifts off plan.

The irony is that skipping the strategy costs more than building one.

The Business Case

Here’s what you can tell executiv...

Every CHRO spends part of their career answering the same underlying question, whether it’s in an ELT meeting, a board discussion, or a quiet moment of self-reflection: am I being seen as a business leader who happens to know people, or as a people leader trying to sound like a business partner?

This question rarely gets asked directly. But it shows up in how priorities get set, what gets funded, and which leaders are trusted to weigh in on growth, risk, and tradeoffs.

Most CHROs don’t struggle with doing the work. They struggle with translating that work into the language the business already uses to make decisions.

To pressure-test this gap, I ran an experiment using Delphi, an AI platform that creates digital twins based on public interviews, writing, and decision patterns. I interviewed digital twins of five CEOs and investors and asked a simple question:

What is the biggest value a Chief HR or People Officer has brought to your organization, and how did you quantify it?

Then ...

Which season are you navigating right now?

Most CHROs don’t talk about this openly, but the role has seasons.

I don’t mean career stages or titles. I mean seasons. You can be a first-time CHRO or a seasoned one and still find yourself right back in spring or winter.

If you’ve been in the Chief Human Resources Officer role long enough, you’ve lived this. Often more than once.

Spring. The foundational season for a CHRO.

Spring is the startup season of HR.

This is where many CHROs find themselves in PE-backed companies, high-growth organizations, or during major transformations. The business is moving fast. The people systems are not.

You’re planting seeds.

Compliance and risk management.
Core HR infrastructure.
An HRIS that works.
Hiring plans that don’t break under pressure.
Managers who need structure, clarity, and coaching.

This is the season of standing up the basics of HR so the business can function. It’s not glamorous, but it’s mission-critical.

In spring, CHROs spend most o...

Most CHROs want to be seen as business operators. Not as the department that gets called after decisions are made.

Here’s the fastest path to credibility and growth impact:

Become a revenue-minded CHRO.

That doesn’t mean you “support sales.”
It means you can diagnose the revenue engine and fix what’s breaking with the right people levers.

And yes, the devil is in the details.

Below is a practical way to dissect a B2B sales pipeline with a talent lens, so you can pinpoint what needs to change in hiring, development, and leadership.

Why CHROs should diagnose the revenue pipeline
Revenue rarely fails at the finish line.

It fails earlier, in places most CHROs never look:

• Reputation (do great sellers want to work here?)
• Hiring and ramp (can we staff growth fast enough?)
• Value proposition clarity (do our people know what we stand for?)
• Discovery quality (can sellers create value in conversations?)
• Qualification discipline (are we chasing real deals?)

When you can diagnose th...

Modern CHROs and Chief People Officers are being asked to do something close to impossible.

They are hired to be “strategic,” but they walk into companies where the foundation is not there yet.

This gap is where most CHROs get stuck. Not because they are incapable, but because the business expects outcomes that require a level of maturity it has not built.

This is especially common in fast-growing, mid-market and upper middle market companies.

Below are the most common challenges CHROs face today, and what the most successful CHROs do differently.

Challenge 1: Expected to drive strategy before the basics are clean

When companies say they want a strategic CHRO, they often mean talent programs.

Succession planning.
Performance management.
Leadership development.

What they do not mean is true enterprise strategy.

The issue is timing. Many companies delay investing in HR infrastructure for too long. Then they hire a CHRO and expect immediate results.

Common realities include:

• No...

If you’re a CHRO, the job has changed.

It’s not an HR role anymore.
It’s a business role with HR expertise.

And if you’ve ever felt like you didn’t get the classic “business leader training”… you’re not alone.

No P&L rotation.
No MBA.
No early career runway to run a region or own a product line.

So what do you do if you’re already in the seat and you want executive credibility now?

That’s what this post is about.

Because yes, there are CHROs (and CIOs) who earned credibility by spending years inside the business.

But there are also faster paths.

Let’s break it down.

The traditional advice: “go get P&L experience”
For years, the advice to CHROs has sounded like this:

“Go get P&L experience.”
“Rotate through the business.”
“Run a region.”
“Own a product line.”

And yes… that advice works.

Some of the most respected CHROs and CIOs built credibility by doing exactly that. They ran operations, stepped into business units, or took on roles far outside their function.

One former Starbuck...